1. Introduction

This Privacy Policy describes how HELCOTEX I.K.E., which operates the website www.aetherconcept.com and the trademark Aether Concept, collects, uses, stores, and protects the personal data of visitors, customers, and users of the website.

Our company respects your privacy and processes your personal data in accordance with Regulation (EU) 2016/679 (GDPR), applicable Greek law, and the relevant European data protection framework.

By browsing the website and/or using our services, you acknowledge that you have read and understood this Policy.

2. Data Controller

The Data Controller is:

For any matter related to the processing of your personal data, you may contact us using the above details.

3. What Data We Collect

3.1 Data You Provide to Us

We may collect and process the following categories of data:

• full name
• company name, professional activity, and billing details (for B2B customers)
• billing and shipping address
• country, region, postal code
• phone number
• email address
• customer account details
• order details, purchase and return history
• communications sent via contact form, email, or phone
• marketing preferences and newsletter subscription

3.2 Data Collected Automatically

When you visit our website, we may automatically collect:

• IP address
• device and browser information
• operating system
• language and geographic location
• visit time and duration
• pages visited
• referrer URL
• cookies and similar technologies

3.3 Payment Data

We do not store full payment card details on our servers. Payments are processed by third-party providers such as PayPal and Shopify Payments, in accordance with their respective privacy policies.

4. How We Collect Your Data

Your data is collected when:

• you create an account
• you place an order
• you fill in a contact form
• you subscribe to the newsletter
• you contact us via phone or email
• you browse the website and accept cookies
• through analytics and advertising tools used on the website

5. Purposes of Processing

We process your data for the following purposes:

• account creation and management
• order processing and management
• invoicing and accounting
• product delivery and shipping updates
• customer support
• handling returns, complaints, and requests
• sending marketing communications where legally permitted
• statistical analysis and website improvement
• advertising and campaign performance tracking via Meta Pixel (where consent is required)
• compliance with legal and regulatory obligations

6. Legal Bases for Processing

Processing of your personal data is based on:

• performance of a contract or pre-contractual measures
• compliance with legal obligations
• legitimate interests of the company
• your consent, where required (e.g. cookies, marketing)

You may withdraw your consent at any time without affecting prior lawful processing.

7. Cookies and Similar Technologies

We use cookies to:

• ensure proper website functionality
• store user preferences
• enable cart and account features
• analyze traffic and performance
• support advertising and remarketing

Some cookies are strictly necessary, while others require your consent.

8. User Account

When creating an account, we process your data to:

• create and maintain your account
• provide access to account features
• display order history
• facilitate future purchases

Account data is retained as long as the account remains active, unless deletion is requested or required by law.

9. Contact Forms and Communication

When you contact us, we process your data to:

• manage your request
• respond to your inquiry
• maintain communication records where necessary

10. Newsletter and Marketing

If you subscribe to our newsletter, your data is used for marketing communications.

We use Klaviyo for email marketing. This may involve processing of data such as email address and interaction with emails.

You may unsubscribe at any time via the unsubscribe link or by contacting us.

11. Analytics, Advertising & Social Media

We may use tools such as Meta Pixel for:

• traffic analysis
• conversion tracking
• remarketing
• audience creation
• campaign optimization

Some data may be shared with Meta according to your consent settings.

12. Service Providers and Data Recipients

We may share data with:

• Shopify (hosting & e-commerce platform)
• Klaviyo (email marketing)
• Meta (advertising & analytics)
• payment providers (PayPal, Shopify Payments, Visa, Mastercard)
• shipping companies (UPS, DHL, FedEx)
• professional advisors (accountants, legal, technical providers)

Data sharing occurs only when necessary and under appropriate safeguards.

13. International Data Transfers

Some providers may process data outside the EEA.

In such cases, appropriate safeguards are applied, including:

• Standard Contractual Clauses
• compliance mechanisms
• other legal tools as required

14. Data Retention

We retain data only as long as necessary.

Indicatively:

• order/invoice data: as required by law
• account data: until deletion
• marketing data: until consent withdrawal

15. Data Security

We implement appropriate technical and organizational measures to protect data from:

• unauthorized access
• loss
• alteration
• destruction
• unauthorized disclosure

Secure encryption is used where applicable.

16. Your Rights

Under GDPR, you have the right to:

• access
• rectification
• erasure
• restriction
• data portability
• objection
• withdraw consent
• lodge a complaint with a supervisory authority

17. Data Protection Authority

You may file a complaint with the competent authority in your country or in Greece.

18. Policy Updates

We may update this Policy at any time. The latest version will always be available on our website.

19. Contact